Effort = value

From a post about exploiting social networking, the following a jackpot:

• Do good work. Create a good product, have great customer service, etc.
• Listen. What is being said about you is as important, if not more than, what you are saying about you.
• Care. In social media channels where conversations are more intimate, people can really tell if you are paying lip service or paying attention.
• Add value. What you bring to the conversations and communities better be relevant, thoughtful, and of real use to the community members (friends, fans, followers).
• Be real. Authentic, transparent, honest — you know the drill, but are you doing it?

Not a bad set of rules for any work.