Wednesday, August 18, 2010

Effort = value

From a post about exploiting social networking, the following a jackpot:

  • Do good work. Create a good product, have great customer service, etc.
  • Listen. What is being said about you is as important, if not more than, what you are saying about you.
  • Care. In social media channels where conversations are more intimate, people can really tell if you are paying lip service or paying attention.
  • Add value. What you bring to the conversations and communities better be relevant, thoughtful, and of real use to the community members (friends, fans, followers).
  • Be real. Authentic, transparent, honest — you know the drill, but are you doing it?
Not a bad set of rules for any work.

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